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Fashion & Lifestyle

Traditional Offerings, Modern Methods

Sandeep Kumar - March 31, 2024

Pune-based two-year-old ethnic wear brand, Pareha is employing new-age channels and strategies to win more customers and market shareNew Delhi: The ethnic wear market in India encompasses a diverse array of garments, including sarees, salwar suits, lehengas and kurta-pajamas....

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The brand aims to achieve a revenue target of Rs 12–14 crore in the coming year by expanding its...

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