privacy
Research
Consumer privacy concerns affect personalized offers and brands’ role in protecting them
The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle.Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them.....Click...
- Advertisement -
Latest News
Malabar Group’s Playaza to launch Rs 20 crore FEC in Kochi
The 23,000 sq. ft. outlet will be located at Centre Square Mall, MG Road, Kochi
Bengaluru: Retail conglomerate Malabar Group’s...
- Advertisement -
