Procter & Gamble

US-based P&G has appointed Hollywood actresses Eva Mendes and Naomi Watts new ambassador for its haircare brand Pantene. Beginning in July 2011, both actresses will appear in all elements of the brand's holistic marketing campaign, including TV and print...

US-based FMCG Procter & Gamble Co. is shaking up its beauty strategy. Chairman, President and CEO Bob McDonald has shifted the responsibilities of Ed Shirley, VC, Beauty and Grooming, to Dimitri Panayotopoulos, VC, Global Household Care, effective July 1....

US-based personal care company Procter & Gamble signs Hollywood actor and musician Jared Leto as their brand ambassador for the fragrance named, Hugo Just Different. He also takes over as the face of Hugo Man, previously repped by Jonathan...

US-based personal care company Procter & Gamble's hair care brand Pantene has started producing its first shampoo and conditioner bottles from plant-based plastic. Derived from sugarcane, as opposed to petroleum which is traditionally associated with plastic bottles, the plant-based...

French cosmetics major L’Oreal is going Indian with a vengeance. The firm, whose Indian unit has a turnover of Rs 1,000 crore, will spend the better part of this year launching some locally-developed products. This is part of its...

FMCG major Godrej Consumer Products Ltd. is planning to launch its international air freshener brand ‘Stella' in India. According to the company, if launched, Stella will compete with Procter & Gamble's Ambi Pure. Godrej is evaluating its strategies and...

UK-based Procter & Gamble has launched a free monthly online magazine in the UK in a bid to grow its online presence. The new e-zine, 'Beauty Recommended', will be edited by former 'Grazia' beauty editor, Annabel Jones, and will...

Christopher de Lapuente will become global president and chief executive officer of Sephora on March 31, succeeding Jacques Lévy, who has opted to retire. Prior to this, De Lapuente worked at Procter & Gamble starting in 1983. In 2004,...

Unilever has plans of selling off its Sanex deodorant business for as much as $1bn. In the queue to buy the brand are competitors Procter & Gamble, Henkel and Colgate-Palmolive and the deal may close in a matter of...