Product differentiation
Retail
What could be possible retail concepts in the future?
The traditional pyramid structure segregating a consumer by either mass, mid level or premium has subtly become more acutely defined. Consumer segments are no longer just these three broad segments but should now be looked at more minutely on...
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Swiggy Instamart partners with Apparel Group to deliver Crocs shoes
Launched in August 2020, Swiggy Instamart is India’s pioneering quick commerce platform, operating in 84+ cities
New Delhi: Quick commerce...
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