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In Focus
The business of love: How brands are cashing in on V-Day 2025
Brands across various sectors are forecasting sales growth ranging from 10% to 250% during this year’s Valentine’s WeekBengaluru: This Valentine’s Day, as love fills the air, retailers have even more reason to celebrate. Brands are anticipating a surge in...
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Revenue growth to come back in H2, would continue portfolio diversification: Marico MD & CEO
PTI -
In the next two quarters, revenue growth of the company would be in line with volume growth, Gupta told PTINew Delhi:Â Home-grown FMCG major Marico expects revenue growth to come back in the second half of the fiscal and sluggish...
Research
Consumer privacy concerns affect personalized offers and brands’ role in protecting them
The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle.Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them.....Click...
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