Puma India
Fashion & Lifestyle
Success mantras for global fashion brands in India
India has been touted as the promised land for international fashion and lifestyle brands, but it remains only a promising one where marketers are trying to work around challenges and problems that still plague the retail landscape.
India CEO, Gap,...
Retail
6 great retailers and their high impact HR practices
The growth of multi-channel retail in India is translating to higher demand for human resource and the need to minimise employee turnover. Fortunately, Indian retail companies now are successfully implementing numerous initiatives to retain existing talent and foster a...
Retail
Intelligent sourcing, buying and marketing from a retailer’s perspective
Product range and assortment are at the heart of the ethos and success of a retail store. As retail evolves in a highly competitive Omnichannel climate with a more empowered consumer, good marketing and a strong product range are...
Retail
How to embed more 'wow' moments in customer experience
The CEOs Conclave at the South India Retail Summit, held on December 10 at the ITC Gardenia in Bengaluru, involved a group discussion on the growing relevance of perfecting customer experiences in India's evolving retail industry. With omni-channelling and...
Common
THE CHANGING SIGNIFICANCE OF A BRAND
Retailer’s brand and the consumer conversation are becoming significantly crucial. But that does not, of course, mean no one bothers about a brand. It is still the most important, as it denotes status.
One of the most fundamental things for...
Retail
ONLINE RETAIL: A DISRUPTOR OF RETAIL OR A FACILITATOR OF CONSUMPTION?
The verdict is yet to be out – if online is poaching existing customers of brick-and-mortar or creating new categories and new consumption habits. Whilst ecommerce has by no means killed the physical retail scene, it has brought about...
Retail
Puma, Aki Narula launch new collection
Puma AG launched an exclusive design collaboration with Aki Narula, one of India’s top fashion designers, who has designed, created and developed a brand new ready-to-wear women’s collection for Puma.Narula's Puma collection for Spring/Summer 2010 is a well-rounded, 360-degree...
Retail
Getting sporty with fasion
The evening session entitled 'Fashion Connection' at the IFF '10 was split into two halves. The first half had a set of eminent panelists discussing the equation between sports and fashion. Subhinder Singh, MD, Reebok India anchored the debate...
Retail
PUMA and Aki Narula together to launch designer women’s line
Sportlifestyle brand PUMA AG announced the exclusive design collaboration with Aki Narula, one of India’s top fashion designers. As a first Indian designer for PUMA, Narula will design, create and develop a brand new ready-to-wear women’s collection for PUMA....
Retail
Puma India ties up with IPL’s Deccan Chargers
Global sports lifestyle brand Puma has announced its association with the Deccan Chargers as the official sponsor of their home and away uniforms. As part of the plan, Puma will bring a sense of fashion and flair to the...
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Latest News
Swiggy announces 5th ESOP liquidity programme worth $65 million
So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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