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Puma Sneakers

Puma elevates Indrajeet Sen to the global role of Sr VP of sourcing

Indrajeet Sen, the current vice president of sourcing and development - footwear at Puma, will be promoted to senior vice president - sourcing and take over the responsibilities of the chief sourcing officer role Bengaluru: Multinational sportswear brand Puma has elevated...

Puma onboards fitness icon Milind Soman as running ambassador

Soman will endorse Puma’s Nitro range of footwear and apparel Bengaluru: Multinational sportswear brand Puma has officially signed fitness icon Milind Soman as its running ambassador, marking his first-ever partnership with a performance wear brand, the company shared in a press...

E-commerce marketplaces Mahacomparison

Comparing Amazon, Myntra, Flipkart and Meesho on various parameters including product discovery, latency, product catalogue, checkout experience and paymentsIndiaRetailing Insights: For about 37% of consumers, the delivery and returns experience of an e-commerce entity matters the most, a poll...
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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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