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Puma sportswear

Puma India partners with Indian Olympic Association

As part of the partnership, Puma launched an outdoor campaign Titled ‘See the Game Like We Do’, to celebrate the champions of the gameBengaluru: Multinational sportswear brand Puma has partnered with the Indian Olympic Association (IOA) as its official...

Puma onboards fitness icon Milind Soman as running ambassador

Soman will endorse Puma’s Nitro range of footwear and apparel Bengaluru: Multinational sportswear brand Puma has officially signed fitness icon Milind Soman as its running ambassador, marking his first-ever partnership with a performance wear brand, the company shared in a press...

Puma India opens 75 stores in 2023

The expansion encompasses more than 2 lakh sq. ft. of retail space spread across cities including Bengaluru, Ahmedabad, Chennai, Guwahati, Surat, Dehradun, Jaipur and Indore, among others Bengaluru: Multinational sportswear brand Puma has opened a total of 75 retail outlets across...

Relationship with Virat Kohli to continue: Puma India

Puma had signed Kohli as its brand ambassador in 2017, a deal considered to be around Rs 110 croreNew Delhi: German sports brand Puma on Wednesday affirmed its association with India's star batter Virat Kohli.Rejecting the reports that Kohli...

Where is the Indian athleisure market today?

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure marketBengaluru: The fashion landscape all over...

Puma introduces air quality monitoring solution across stores

The IoT solution has already been rolled out in five stores, and there are plans to extend IAQ certification to an additional 80 stores in the near futureBengaluru:  Multinational sportswear brand Puma has implemented an internet of things (IoT)...

Abhishek Ganguly, Puma: 43% of our biz in 2022 came from online

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...
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