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Walmart partners with KIDBOX to deliver premium, personalized kids’ fashion to parents’ front doors

Walmart has announced a partnership with KIDBOX to offer Walmart.com customers an exclusive, curated stylebox for kids, with the option to receive seasonally, without a styling fee.The new Walmart KIDBOX stylebox will offer Walmart.com customers personalized style from more...

BFL Brand Folio introduces American tennis footwear brand ‘K-Swiss’ in India

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The brand is acclaimed worldwide and became a style statement both on and off...

Sportswear: Is it really worth the sweat for apparel players?

Sportswear continues to grow strongly due to the rise in healthy living and increased popularity amongst women who work out. The acceptance and introduction of casual wear at work contributed positively to sales. Influenced from the upcoming international sport...

Inside the Indian sportswear industry

India today is at par with wider global fitness trends. The booming economy and changing lifestyle preferences have compelled Indian consumers to be more health conscious and add new health and wellness routines to their hectic lifestyles. This trend...

Puma pips rivals, becomes top sportswear brand in India

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals such as Nike, Adidas, Skechers and Reebok in terms of yearly sales.Puma, the third-largest sportswear manufacturer in the world, has...

PV Sindhu signs approximately Rs 50 crore deal with Li Ning

Olympic and World Championship silver medalist PV Sindhu has signed a whopping four-year sports sponsorship deal to the tune of Rs 50 crore with Chinese sports brand Li Ning.According to a PTI report: The record deal comes after compatriot...

Puma Shuffle makes its debut in India

Global sportswear brand Puma has launched Puma Shuffle, a street style weekend pop up space in Indiranagar, Bangalore on February 02, 2019.With an aim to become the hub for growing sub-cultures in the city, Puma has introduced a brand...

Shopping Centre turnaround stories of the year

With the advent of online shopping and the decline of large department stores, many traditional malls across the country face extinction. At the same time, as towns and regions grapple with how to spark long-term economic growth, new thinking...

Adriana Lima joins the Puma family  

Puma, a global sports brand, has announced a long-term partnership with the international supermodel, Adriana Lima. She will be the new ambassador for their women’s training business and represent the brand in marketing campaigns around the globe.“Supporting, encouraging, and...

Amazon India announces ‘Amazon Freedom Sale’ from August 09-12

Amazon India is all set to celebrate the country’s spirit of independence with the ‘Amazon Freedom Sale’ from 12 am (midnight) on August 9 to 11:59 pm on August 12, 2018.With over 20,000 deals on Smartphones, Consumer Electronics, Fashion,...
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Le Pain Quotidien re-enters Indian market, targets 100 outlets by 2035

The QSR chain targets a brand valuation of Rs 1,000 crore over the next decade Bengaluru: Belgian bakery and restaurant brand...
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