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Global brands drive India’s active sportswear market to over Rs 6,000 cr

If there is one market segment that is clearly marked by the dominion of global brands in India – it’s active sportswear. From a segment driven by a collection of largely unorganized and homegrown SMEs two decades ago, today...

Sports Theme Kidswear: An Emerging Trend

Kidswear based on sports theme is emerging as one of the major categories in the clothing segment, thanks to the growing interest of young consumers in various sports activities. Images Business of Fashion explores the various dynamics of this...

Puma at the Fifa World Cup 2014

Creativity, Passing, Clinical Finish, Dribbling And Technical Ability Are Few Of The Traits Required By Any Football Player, The Performance Outfits Of Players Have An Equal Importance. Images Bof Gives a Brief On The Puma Performance Clothes And Shoes...

Puma Uplifts Its Performance Collection for AW’14

Puma has recently launched a technically advanced range of apparel, footwear and accessories for the Autumn Winter 2014 season specifically for running and football. As an addition to the new Adaptive Running category, the Mobium Elite Speed features, adaptive...

Puma Announces Flat 40% EOSS

Puma has announced the End of Season Sale at Flat 40 percent across the country. Ending on July 18, 2014, the sale valid on premium merchandise from the Puma SS ’14 collection. The active lifestyle consumer will be spoilt...

It’s Time for M-commerce

NIFT explores the two basic technical conditions for mobile shopping: mobile devices and mobile internet.“M-commerce is the use of mobile devices to communicate, inform, transact and entertain using text and data via a connection to public and private networks,”...

Puma King gets The Alexander Mcqueen Treatment

The London luxury label has created exclusive new versions of a classic design by the German sportswear brand. Alexander Mcqueen and Puma are celebrating the beautiful game with two stunning new reworkings of the legendary Puma King boot. First...

Witco and the Indian Luggage Market

The luggage market in India has been growing steadily over the past few years due to the increasing disposable income levels, a rise in air travel, the expanding number of retailers and speciality stores all over India, and luggage...

PUMA Lifestyle

The collection is inspired by the product, athletes and football moments, which brought the Brand international acclaim. It unifies the PUMA icons with the cultural aspects of Brasil. Check out the collection       

Jas Group launches MBO format, opens first outlet in Puri

Orissa-based Jas Group has recently opened their first MBO format called "All That Jazz" on VIP Road, Puri. The company is already a master franchisee of Reebok and franchisee of Levis store in the state.Built with an investment of...
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Chai Sutta Bar opens 2 outlets in Bengaluru

The newly launched CSB outlets are located at Kalyan Nagar and NagarbhaviBengaluru: Quick service restaurant (QSR) chain Chai Sutta...
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