Puma

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Global sportswear brand PUMA announced the launch of the its biggest and entirely redesigned flagship store in India. With a focus on bringing technology, sports and experiential retail under one roof, the company’s first interactive retail store showcases an...

The world around us is rapidly evolving. Millennials are leading busy lives, with different priorities and expectations than previous generations. One priority in their life is fitness. The pursuit of wellness has become a daily activity for them. This...

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...

India’s leading athlete Virat Kohli launched his first collection for kids with global sportswear brand PUMA. Catering to a new generation of fitness enthusiasts, PUMA one8 Kids introduces athleisure wear for boys between the age of 4 – 14...

Puma has opened the doors to its first-ever North American flagship store, located at 609 Fifth Avenue in New York City.With a focus on cutting-edge technology and products, the store showcases an immersive Puma brand space - offering consumers...

The IMAGES Retail Awards (IRA 2019), which were held in Mumbai on August 26, 2019, celebrated some of India’s most outstanding achievements in retail.With no end in sight for the rise of online shopping, never has it been more...

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well.To reshape the...

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial part of its production from India, has recently opened five franchise stores in Chennai, Bengaluru. Amritsar, Pune and Surat.With the...

Puma India has unlocked Dunzo's real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes, worn by Virat Kohli, available in the world.Fans can now purchase these limited edition...