Pure Magic Deuce
Food
Britannia’s Deuce to make biscuits premium, democratise chocolates
IANS -
The launch of Britannia's new bridge product 'Pure Magic Deuce' will make biscuits premium category by lifting the prices but democratise chocolates by making them available at lower prices, said Ali Harris Shere, Marketing Director, Britannia."The role that Deuce...
Food
Britannia launches ‘Pure Magic Deuce’, first ever ‘bridge product’ in biscuits
Popular biscuit brand Britannia Industries on Tuesday launched 'Pure Magic Deuce', marking its foray into bridge products, the fast growing and lucrative segment within foods.A company release said the product consists of a dark, crispy biscuit with a slab...
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