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Homegrown perfume brands bottle scent of India, give it a global attitude

Fragrances signify who you are, they can influence human thoughts, emotions, moods, behavior and more than 80 percent of the human race can relate them directly to memory. Perfumes, a fragrant liquid, can indicate one’s personality, style and individuality.According...

Purplle launches European beauty brands Moda and Vipera in India

Purplle, India’s largest online cosmetics marketplace, has signed a marketing alliance with ATAC cosmetics and VIP Ventures to launch European beauty brands Moda and Vipera in India. As per the agreement signed, Purplle will exclusively sell the beauty product...

Leading consumer brands collaborate to launch WOSF

The Women’s Online Shopping Festival (WOSF) is a flagship annual online shopping event conceptualized by VelvetCase.com, that has been brought together by a collective of brands that are vertical leaders in various categories - A first in India. Culminating on...
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Govt releases draft Digital Personal Data Protection Rules without any penal clause

The rules have spelt out a mechanism for obtaining explicit consent from individuals and mandate parental consent for children...
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