QR Codes
D2C
6 ways in which D2C Brands are redefining physical stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar storesIn recent years, online-to-offline (O2O) expansions have accelerated with many direct-to-consumer (D2C) brands choosing to open stores for a variety of reasons, ranging...
Food & Beverage
Indian consumers compelling national brands to reposition themselves
The 16th edition of the two-day India Food Forum powered by Smart Bazaar deliberates the consumer challenges on Day 1
New Delhi: India’s ever-willing aspirational consumer is experimenting with new food products that have compelled several national brands to position as...
Leaders Ink
How barcodes, QR Codes and RFIDs are revolutionizing retail
Reduced inventory errors, increased accuracy, improved supply chain visibility, and enhanced customer engagement are some of the benefits that using barcodes, QR codes and RFID offers retailersOver the years, barcodes, Quick Response (QR) codes and radio-frequency identification (RFID) have...
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Latest News
An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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