QR Codes

According to a recent study, 72% of consumers are currently using AI-enabled chatbots to search for products online Bengaluru: As many as 51% of Indian consumers prefer using artificial intelligence (AI) chatbots and QR codes for their online shopping needs, followed by...

From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar storesIn recent years, online-to-offline (O2O) expansions have accelerated with many direct-to-consumer (D2C) brands choosing to open stores for a variety of reasons, ranging...

The 16th edition of the two-day India Food Forum powered by Smart Bazaar deliberates the consumer challenges on Day 1 New Delhi: India’s ever-willing aspirational consumer is experimenting with new food products that have compelled several national brands to position as...

Reduced inventory errors, increased accuracy, improved supply chain visibility, and enhanced customer engagement are some of the benefits that using barcodes, QR codes and RFID offers retailersOver the years, barcodes, Quick Response (QR) codes and radio-frequency identification (RFID) have...