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R. Jeswant

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

The Funskool Store Opens at the Shipra Mall, Ghaziabad

Funskool (India), one of India’s leading toy company has launched yet another store in Ghaziabad at the Shipra Mall which is the fourth store in India featuring the most popular international toys from Hasbro, LEGO, LeapFrog, Tomy, Ravensburger, Siku,...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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