R Sriram
Retail
Lighting Up The Future: The making of killer experiential retail
The five traditionally recognised methods of human perception are taste, sight, touch, smell, and hearing. Collectively referred to as the Five Senses, they have underpinned marketing, and advertising strategies for consumer goods for as long as one can recall....
Retail
South Indian customers more brand loyal than other buyers in India
India Retail Forum (IRF), India's largest retail intelligence event, hosted the second edition of the South India Retail Summit (SIRS) yesterday at the ITC Gardenia, Bengaluru.
Comprising a day-long conference and exhibition, the event’s mission was to focus on 'Retail...
Retail
How to embed more 'wow' moments in customer experience
The CEOs Conclave at the South India Retail Summit, held on December 10 at the ITC Gardenia in Bengaluru, involved a group discussion on the growing relevance of perfecting customer experiences in India's evolving retail industry. With omni-channelling and...
Retail
Raheja group may exit Crossword
Eleven years after buying Crossword Bookstores, the K Raheja Group — the promoter of Shoppers Stop — is reviewing the future of the book retailing chain.According to three people in the know, it is exploring various options, including alliances...
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Digital Icon : Rakesh Bali
Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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