Rachit Agarwal

India has been in a state of lockdown for more than 50 days due to the Novel Coronavirus pandemic and despite the government deferring loan EMIs and easing credit, micro, small and medium enterprises, and retailers are staring at...

Over one crore weddings take place in India every year spanning all sections of society. The wedding industry is estimated to be worth $50 billion, a large percentage of which comprises of the apparel segment. Half of India’s 1.3...

The saree is a wonder in itself. It’s unarguably one of ancient most form of apparel known to humankind, with references of it dating back to the Vedas as well as records from the Indus Valley Civilisation. Yet, from...