Radhika McGregor
Retail
Clicks-to-bricks brands and their store experience learnings
By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent of overall sales still happened via brick-and-mortar stores. In India, the e-commerce contribution to the overall retail sales is...
Retail
Parrots grace CaratLane’s display window
Click-to-brick jewellery retailer CaratLane has recently executed window revolving around the beauty of one of India’s household birds, Parrot to promote the jewellery line, Pero, which is also inspired by the beauty of the bird.The window, executed in three...
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Latest News
Digital Icon : Rakesh Bali
Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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