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Consumer Durables & IT
4 mega brands that faded into oblivion
These brands once had a cult following across the globe. But they failed to adapt to the changing times and today, they are all but forgotten….New Delhi: Over the decades, brands like Apple, Netflix, Amazon and Facebook became household names....
Retail
6 rebranding hits and misses of iconic global retailers
Recently online marketplace Snapdeal unveiled its new logo and tagline, Unbox Zindagi (or Unbox Life), with an aim to position itself differently in the hyper-competitive e-commerce business.
The new branding is well-supported by a campaign that will appear in the form...
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Latest News
How Blinkit, Swiggy Instamart, Zepto and others are redefining shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities…
New Delhi: As Indian consumers increasingly...
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