Rahul Sharma
D2C Buzz
10 newly-launched D2C brands with potential
Launched in the last one and a half years, these D2C brands are rapidly gaining popularity owing to their strong brand philosophy.IndiaRetailing Insights: As a new D2C brand, one has the unique advantage of directly engaging with customers, building...
Retail
Trend Mapping: How the retail sector uses social media to drive sales
The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3 billion around the world using the Internet, social media is no longer a choice, but...
Consumer Durables & IT
Big on offline, Yu sees 50 pc sales from brick-and-mortar stores
After almost a year of selling online, Micromax subsidiary Yu Televentures is now expanding its presence in the offline market and expects 50 per cent of its sales to come from the brick-and-mortar channel this year.
According to a PTI...
Consumer Durables & IT
Micromax ex-chairman to sue firm for Rs 700 cr
The former chairman of Micromax Informatics Ltd, Sanjay Kapoor, has threatened to file a claim of Rs 600-700 crore against the company. Last year, Kapoor had resigned from his post two weeks after he was served a termination notice by...
Beauty & Wellness
Sleek Wax: On a route to success
What is your professional background?
I became an entrepreneur at age 20, at that time, I was studying and simultaneously learning the ropes of the new business. I inherited it from my father, R C Sharma who was my mentor...
Consumer Durables & IT
After Xiaomi, Micromax’s YU goes offline
Smartphone maker YU Televentures has said that it has partnered with Reliance Retail to sell its devices offline.
Micromax, which launched YU last year as an online-only brand, will now sell Yuphoria, Yureka Plus and Yunique handsets across 30,000 retail...
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Latest News
Swiggy shares slump nearly 6% day after market debut
The stock tumbled 5.72 per cent to Rs 429.85 apiece on the BSE. During the day, it lost 8.18...
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