rajesh Ramakrishnan

With Indian consumers looking out for the most fun and enjoyable products, confectionery manufacturers need to innovate with new and novel shapes, textures, flavours and packs. Innovation in these areas remains a key to brand success. However, flavour and...

Global confectionery major Perfetti Van Melle expects to increase its market share in India to around 25 percent in the next three years, a company official said.According to a PTI report: The company expects to climb the ladder on...