Raksha Bandhan

Research analysis by Euromonitor InternationalThe last couple of years have seen a spate of product innovations, value-additions and new launches in the Indian confectionery market. According to industry experts, with young consumers looking for newer formats and flavours in...

Nutrela, the flagship brand of Ruchi Soya that  launched a special range of healthy, nutritious  soya snack and sweet mixes some time back has come out with a Raksha Bandhan special promotions. The range includes, easy-to-cook Nutrela Soya Dhokla,...

Size and footfalls are no longer the differentiation criteria for malls today. The brand called mall is trying to up the consumer experience by providing exemplary facilities and infrastructure to attract footfalls and increase sales. Let’s understand how a...