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Ranjiv Ramchandani

Indian market warms up to stylish sweatshirts and hoodies

Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and self-expression throughout the world. While these hooded garments have been in use since the late 1930s, they have been successful...

T-Shirts: Bringing in casual style & comfort to the traditional Indian shirts market

Traditionally India has been a shirt wearing nation since workplaces in the country have been strict about dress codes, limiting to formal dressing. Then in came Friday dressing and changed the way Indians dressed, creating a market demand for...

T-shirt brand Tantra eyes expansion in Tier I & II cities

Tantra (India-on-a-tshirt), is a pioneering start-up t-shirt brand of India, created out of the desire to express creativity via the youth of the subcontinent.The original brief for the label was to convey the life and times of the brown...
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How D2C brand Put Simply is making waves in Indian skincare

For the financial year 2024-25, the brand has set a revenue target of Rs 2 crore Founded in 2022 by...
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