Raymond Khadi

Fashion is one of the most challenging retail businesses to run. The product lifecycles are short and lead times longer. Trends that used to be seasonal are now insta-trends. In today's connected real-time world, consumers are more aware and...

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

Over the last century, change has been a constant parameter in India; the entire nation and its people have grown from strength to strength on all frontiers. And, in Indian fashion retail, it is Raymond Group, which has best...