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HUL and More Retail create a perfect storm in the natural care tea category
The activation exercise mounted jointly helped HUL to drive premiumization in the tea category overall, recruit 26,000 new customers for its red-label natural care tea and retain 34% of their numbers in the following months as well. Mumbai: The partnership...
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Swiggy announces 5th ESOP liquidity programme worth $65 million
So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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