Redbull

There have been occasions when big brands have landed in big trouble due to allegationsNew Delhi: Being a globally well-known brand helps companies rake in the moolah – thanks to their brand equity. However, big brands would be at...

Innovative marketing strategies that helped Redbull, Domino’s, Gillette, Spotify and Parle-G to turn the tides of the market in their favourNew Delhi: Product matters. But it’s a marketing strategy that can make or break a brand. Here we bring...