Redbull
In Focus
5 lawsuits against big brands that got a lot of media attention
There have been occasions when big brands have landed in big trouble due to allegationsNew Delhi: Being a globally well-known brand helps companies rake in the moolah – thanks to their brand equity. However, big brands would be at...
In Focus
Game-changing marketing strategies that redefined five brands
Innovative marketing strategies that helped Redbull, Domino’s, Gillette, Spotify and Parle-G to turn the tides of the market in their favourNew Delhi: Product matters. But it’s a marketing strategy that can make or break a brand. Here we bring...
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Latest News
An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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