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Reetesh Shukla

Cold War

The ice-cream market is evolving with new and unusual flavours, textures and fusions, while a growing consumer base, product acceptability, and stiff competition is pushing operators to strive for competitive advantages through innovations in product offerings and delivery of...
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What the likes of Nykaa, L’Oreal, M.A.C and Sugar do right

The secret to the success of leading beauty and cosmetics brands is not just offering the right products but...
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