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Young consumers buying into brand narratives first, say founders of new-age brands

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...

Kulfilicious launches second outlet in Bengaluru

The new outlet of Kulfilicious is situated at Jayanagar, South Bengaluru Bengaluru: UAE-based kulfi brand Kulfilicious has launched its second outlet in Bengaluru on 11 August, the company said in a press release. The new outlet is situated at Jayanagar in South...

Arzooo revolutionises retail industry, aimed at empowering offline retail stores against giants: Co-founder Rishi Raj Rathore

The start-up, founded by ex-Flipkart alums Khushnud Khan and Rathore in 2018, is aimed at empowering retailers in their battle against retail giantsNew Delhi: Long before big online players challenged offline retailers in the market, buying large appliances was...

CaratLane opens new outlet in Haryana

The new store is located at DLF Colony, Rohtak, Haryana Bengaluru: Omni-channel jewellery brand CaratLane – a Tanishq Partnership, has launched a new store in Haryana, a company official wrote on social media. The new store is located at DLF Colony,...

Nestle India enters into millets-based Ready-to-Make category

The company has introduced a+ masala millets containing bajra in the select market of NCR and online but has plans to expand it to other markets as it scales up New Delhi: FMCG maker Nestle India has entered into the...

Aditya Birla Fashion to raise Rs 750 crore

The company will raise funds on a private placement basisNew Delhi: Aditya Birla Fashion and Retail plans to raise Rs 750 crore on or after September 4 through debt bonds, the company said on Thursday.The company will raise funds...

Nike launches its concept store in Dehradun

The new Nike concept store is located at Pacific Mall, Jakhan, Dehradun, UttarakhandBengaluru: American athletic footwear and apparel brand Nike has launched its concept store in Dehradun, a company official wrote on social media. The new store is located...

We’re creating sparks right now, the explosion is yet to come: T Koshy, ONDC

T Koshy, managing director and chief executive officer of ONDC speaks about the initiative’s progress so far, its ambitions and potential…New Delhi: On 29 April 2022, Union Minister for Commerce and Industry Piyush Goyal tweeted about a revolutionary initiative...

P&G India appoints Mukta Maheshwari as its chief marketing officer

With over 16 years of experience at P&G, Maheshwari is set to lead the company’s marketing function in India effective September 1, 2023 Mumbai: Procter & Gamble (P&G) India, maker of brands like Ariel, Whisper, and Gillette, has appointed Mukta...

Centuary Mattress onboards badminton star P V Sindhu as its brand ambassador

Centuary Mattress Executive Director Uttam Malani said she will be championing the importance of the right mattress for fitness and well-being by using the innovative products brought out by the companyHyderabad: Hyderabad-based Centuary Mattress on Tuesday announced that ace...
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5 Pillars of Customer Retention

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at...
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