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Advertising body ties up with CCPA to check misleading ads

The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelinesMumbai: The Advertising Standards Council of India (ASCI) on Tuesday...

Amazon invested $1.2 billion, hired 15,000 people in 2023 to tackle counterfeit, fraud

Amazon said when a customer purchases from the store, they trust they will receive an authentic product New Delhi: Online marketplace Amazon invested more than $1.2 billion and hired about 15,000 experts in 2023 to protect the brand, its sellers,...

Flyrobe opens 2nd franchise store in Bengaluru

Located at Malleshwaram, the new outlet is spread across 2,300 sq. ft. of retail space Bengaluru: Fashion rental platform Flyrobe has launched its second franchise store in Bengaluru, the company said in a press release on Tuesday. Located at Malleshwaram, the...

Shoppers Stop’s Intune opens 2 new stores

Intune’s 17th store is located at Pattom in Thiruvananthapuram, Kerala, while its 18th store is at Eva The Mall, Vadodara, GujaratBengaluru: Department store chain Shoppers Stop’s value fashion format Intune has launched its two outlets, one in Gujarat and...

Mother Dairy expects 30% demand surge this summer for milk products: MD Manish Bandlish

Currently, the company has nine company-owned dairy processing plants with a total capacity of more than 50 lakh litres per dayNew Delhi: Mother Dairy will launch this summer 30 new products, mainly in ice cream and yoghurt categories, as...

In a first, Amul to launch fresh milk in US within a week: MD Jayen Mehta

With Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul will be launching four variants of milk in the US market within a weekNew Delhi: For the first time, Amul fresh milk will be available outside India, with the Gujarat Cooperative...

Election fervour hits e-commerce platforms

This trend initially emerged during the 2019 polls when e-commerce platforms became go-to destinations for campaign merchandise and accessoriesNew Delhi: Political fervour has permeated even the realm of e-commerce in India, with merchandise related to various political parties becoming...

Harbour 9 aims to transform the casual wear market in India – Director Manoj Jain

The brand currently sells through its own website, Amazon, Myntra, Flipkart and Nestery having a strong hold on the e-commerce domainBengaluru: Making clothes for all generations and everyone, Harbour 9 aims to transform the casual wear market in India...

West Bengal: East India’s Retail Powerhouse

Home to some of the oldest and largest retail businesses, West Bengal remains the epicentre of economic activity in the region boasting a plethora of retail outlets, dining options, and entertainment facilities, catering to the varied tastes of shoppersNew...

Encasa XO to go up, aims to expand global presence – Founder Varun Jain

The D2C home furnishing brand is already present in countries such as US, UK, UAE, Germany, France, Canada, Italy and SpainBengaluru: Encasa XO is working towards becoming one of the most trusted brands in home furnishings essentials. While the...
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5 Pillars of Customer Retention

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at...
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