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From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and craft targeted strategiesIn the ever-evolving landscape of the Fast-Moving Consumer Goods (FMCG) sector in India, the transition from gut...

Consumer electronics startup Seven launches 7 Ring, a wearable payment solution

7 Ring is an open-loop contactless payment wearable solution powered by the RuPay network New Delhi: Homegrown consumer electronic startup Seven has unveiled a new smart ring called 7 Ring, a contactless payment solution device, the company announced in a...
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An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee

Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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