Return on investment
E-Commerce
Why unit economics matters and how businesses can improve it
Unit economics is directly linked to the profitability of a business. Here’s what to focus on to improve itIt took ride-hailing company Uber 15 long years to turn profitable. When it finally turned green in February 2024, chief executive...
Food & Beverage
NRIs are drawn to Bigguys story: founder, Biraja Rout
The Bengaluru-based QSR chain expects an increase in gross merchandise value (GMV) by over 230% for this fiscal
New Delhi: Bengaulru-based quick service restaurant (QSR) chain Bigguys part of Beamer Brands, which operates four brands, has received investments to date...
In Focus
Why is CGI marketing gaining popularity among brands?
Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertisingNew Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...
E-Commerce
How can brands delight customers and keep them coming back?
A look at strategies to bring customers back and turn them into potential brand advocates
New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists.
How a...
In Focus
Why are more and more retail brands advertising online?
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
Retail
An opportunity lost
Despite having huge potential, supermarkets in India have not been able to achieve the kind of growth they once appeared to be aiming at. Let’s look at the main reasons behind this stunted growth. Bolstered by...
Retail
Survival of the fittest
By how much has the consumer’s pocket been impacted by the economic crisis? This is a question that has been troubling consumer goods manufacturers and retailers over the past few months. Thoughts on how to emerge from the crisis...
Retail
Pointers from “Indian Wallet & Brand Share” report
“On an average, the youth spend almost the same amounts annually on apparel and accessories as the elders in their household,” reveals the IMAGES-AC Nielsen study on The Indian Wallet & Brand Share. The book...
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Latest News
An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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