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Ritesh Ghosal

Appliances, consumer electronics industry hopeful of robust sales this festive season

The appliances and consumer electronics industry is expecting double-digit growth in sales in the upcoming festive season, which will be further supported by absence of domestic helps and people working from home, according to industry body CEAMA. According to a...

Croma’s Gadgets of Desire focuses on experiential shopping

In this fast-changing world, staying relevant in the retail sector is the formidable task. One company which has managed to stay abreast of the changes brewing in the sector while emerging as one of the fastest growing retail establishments...

The Future of Retail is Phy-gital

2018 promises to be a crucial year for Indian retail. Even as the retail sector welcomes e-commerce with open arms, it is brick-and-mortar which has emerged victorious over the last one year in the country, for after all, while...

Networkbay Retail develops ‘Gadgets of Desire’ store format for Croma

Networkbay Retail, a unique curated retail platform, which combines the talents of the world’s leading retail design agencies, retail technologies and services to transform retail experiences, has recently partnered with the electronic megastore, Croma to develop Croma’s tech-centric premium...

Gadgets of Desire – Croma’s new premium store to fulfil all tech cravings

Croma has announced the launch of a first-of-its-kind premium format store, ‘Gadgets of Desire’, with the opening of the first such standalone store in Delhi.‘Gadgets of Desire’ hosts a curated range of innovative and unique tech products that are...

Pent-up GST demand expected to boost Diwali sales of consumer durables

With Diwali around the corner, industry players are betting big on sales of consumer durables like 4K smart TVs and larger appliances like washing machines, which are expected to see a surge in sales this festive season compared to...

Croma ties up with Sweden’s Blueair for shop-in-shop experience

Croma, India's first large format specialist retail chain for consumer electronics and durables tied up with Sweden-based air purifying technology giant Blueair for a shop-in-shop experience across 25 stores in India. According to a ANI report: Blueair is the first...

Top 5 Trends in Retail Digital Marketing

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can...

How CDIT retailers influence shopping behaviour

While focusing on growing a profitable chain of CDIT (Consumer Durables and IT) product stores, brick-and- mortar retailers often struggle to keep pace with the evolving purchase journey of their customers. With the rapid rise of online options which...

Croma: Pioneering new age retailing in India

A report by Deloitte titled ‘India Matters: Winning in Growth Markets’ highlights that India is likely to emerge as the world’s largest middle-class consumer market with an aggregated consumer spend of nearly US $13 trillion (Rs 13 lakh crore)...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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