ROAS
Fashion & Lifestyle
Women’s wear brand Berrylush reports 50% surge in sales on new mobile app
The brand also reported doubling its conversion rates, increase in prepaid orders and greater return on ad spend in just two months since launching its revamped mobile appMumbai: Women’s wear brand Berrylush has reported a 50% surge in net...
In Focus
Google’s AI solutions help Tira increase online ROAS by 47%, Tanishq slash customer acquisition costs by 38%
Google India’s senior executive spoke about AI’s transformational power and how retail businesses are leveraging it for their benefit at the India D2C Summit 2024
Mumbai: Leading retailers like Tira and Tanishq have begun reaping tangible benefits of the power...
E-Commerce
How can brands delight customers and keep them coming back?
A look at strategies to bring customers back and turn them into potential brand advocates
New Delhi:Â Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists.
How a...
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Latest News
Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks
Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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