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How AI-powered in-store solutions are helping retailers

From footfall tracking to loss prevention, AI-driven solutions are proving to be a game-changer for retailers looking to enhance efficiency and improve profitability.New Delhi: The retail sector is witnessing a major shift in how businesses are utilizing data and...

How Generative AI can help improve customer engagement

Enterprises are seeing significant benefits from conversational platforms, such as higher engagement rates and the ability to personalize interactions at scale with GenAI. Here's how it can be used to secure a lasting competitive edge in the marketplaceIndia is...

How can brands delight customers and keep them coming back?

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...

Only 26% Indian organisations prepared to deploy, leverage AI: Cisco

However, companies in India are taking many proactive measures to prepare for an AI-centric futureNew Delhi: Just 26 per cent of organisations surveyed in India are fully prepared to deploy and leverage artificial intelligence-powered technologies, according to the latest...

Cult.Sport partners with GoKwik to offer safe COD service

The goal of the partnership with GoKwik is to further strengthen Cult.Sport's presence in remote towns and cities of India where COD is a preferred mode of paymentNew Delhi: Sports-first D2C brand Cult.Sport partnered with eCommerce enabler GoKwik to expand cash-on-delivery...

A case for using DevOps in retail

DevOps in retail has the power to identify transformation objectives, drive retail operations using data, and improve revenue cyclesThe popular quote by Marc Andreessen—"Software is eating the world”—is more relevant today than ever before. The modern-day adaptation is “Software...

High-Tech Brand Management

Companies make huge investments in brand marketing — nearly $500 billion globally each year — to communicate as effectively and beautifully as possible.But as soon as they distribute their brand content to resellers, blogs, social media and other online...
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Godrej Interio records 25% growth during festive season 2024

The brand witnessed double-digit growth across all zones, with North and Central India emerging as the strongest performing regionsBengaluru:...
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