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Routledge

The international review of retail, distribution and consumer research

Today’s widespread access to the Internet creates a favourable environment for the development of online shopping. In 2008 online sales in France increased by 35 per cent. In this context, the Internet is affecting the traditional retail structure. Consumers are...
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Maaza joins the billion-dollar club, second desi brand to attain this feat for Coca-Cola

Maaza has now become the 30th billion-dollar brand in the portfolio of the global beverage giantNew Delhi: Maaza, a...
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