Rupa

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...

Innerwear is no longer a basic need. Earlier it was all about giving shape to the human form as per global and popular standards of physique and human structure. Innerwear is now about intimacy, security and comfort. It has...

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a shirt or a trouser at a retail outlet. On the way to the billing counter,...

Rupa & Co. Ltd. celebrated its 50th year at a grand event on January 10 2019 at Sahara Star, a premier hotel in Mumbai. With over 800 business partners from all over the country gracing this special occasion, the...

Rupa, one of India’s leading fashion and lifestyle brand, has recently launched a retail store at AvaniRiverside Mall, Howrah.Nikhil Jain, the Retail Head of Rupa and Company  says , “It was a natural decision to open our new outlet...