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Rupal Shabnam Tyagi

The Invisible Influence: How Scent Marketing Shapes Brand Identity & Consumer Behaviour

Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...

Wikka Pure and Promising

For Rupal Shabnam Tyagi, the key attribute for beauty was purity. Regular visits to their family owned aromatic plantations and mango orchards led her to be interested in aromatherapy and study the subject. She shares with Salon India her...
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Toni&Guy expands Its footprint in key cities across India

Toni&Guy will also introduce its exclusive range of hair care products from Label.M, designed to complement salon services and...
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