rural markets

The Indian FMCG industry witnessed a 5.7 per cent value-based growth and 4.1 per cent volume growth on a 1.5 per cent price growth in the July-September quarterNew Delhi: Urban and rural markets have shown a sequential recovery in...

FMCG majors, including HUL, ITC, Dabur, Britannia, Nestle and Emami, in their June quarter earnings have reported 'green shoots'New Delhi: Fast-moving consumer goods (FMCG) companies expect to sustain volume growth in the coming quarters, buoyed by recovery of demand...

Strategies for brands to successfully penetrate India’s rural markets The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...