Russ Weiner

PepsiCo to acquire Rockstar, expand presence in energy drink category

Indiaretailing Bureau - March 12, 2020

PepsiCo, Inc. announced that it has entered into an agreement to acquire Rockstar Energy Beverages, the popular energy drink maker, for US$ 3.85 billion. "As we work to be more consumer-centric and capitalize on rising demand in the functional beverage...

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