Sachin Tendulkar

What a cricket bat is to Sachin Tendulkar, a pen is to Salman Rushdie, and a camera is to Satyajit Ray, consumers are the same to retailers. In the present scenario, consumer loyalty plays a pivotal role in making...

With cricketer Sachin Tendulkar stating that Nike has no right to use his name or image as they have no contractual relationship, the world’s no.1 sportswear brand has suffered a blow in its fight with rival Adidas before the...

adidas has launched the evolution of its brand philosophy ‘Impossible is Nothing’ with a global campaign that encourages everyone to take their first step in reaching their impossible. More than 30 international sports stars, including the likes of Sachin...

The joint venture between the Future Group and the Manipal Group, which was set up recently, has entered an agreement with Sachin Tendulkar under which Sachin would also be a stakeholder in the JV.The JV intends to launch a...