Sandeep Bhushan
Research
Video, AR, influencers, vernacular & messaging to drive discovery of brands this festive season
With people spending more time online and continuing to stay at home as a result of the pandemic, video, AR, influencers, vernacular content, and messaging will play a crucial role in driving the discovery of brands, shopping, and celebrations...
Research
Digital influence on Indian urban consumers rises up to 70 pc: Report
Digital influence on urban consumers has increased by 70 percent for mobiles, around 60 percent for apparel, and up to 25 percent for the non-food consumer packaged goods categories due to COVID-19-induced changes, new reports from Facebook India and...
Research
Create virtual experiences to turn the tide: Facebook-BCG report
IANS -
With the COVID-19 pandemic causing significant changes in consumer behaviour, businesses need to embrace hyper-localisation, create virtual experiences and build messaging around new habits such as increased focus on health and hygiene, a report from Facebook India and Boston...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks
Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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