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Sandeep Goenka

Lavie forays into functional fashion with launch of Lavie Sport

Lavie, a premium lifestyle brand launched in 2010, has established itself as one of India’s leading handbag brands. As the new decade begins, Lavie is set to create new benchmarks in functional fashion with the launch of Lavie Sport. Aimed...

In The Shopper’s Shoes: When retail bosses turn consumers

The principal goal of any business, primarily retail, is to attract and retain customers. A steady flow of new customers is always beneficial to grow the business. There are several factors which can help to improve the in-store traffic.From...

Humans & Technology: Revolutionising Retail, Influencing Consumption & Driving the Change Together

Technology has revolutionised retail in the last decade or so. It is influencing retail consumption like never before and is driving the change to make the shopping experience faster, more convenient, transparent and reliable. Humanoid Intelligence, Artificial intelligence, Bots,...

Retail Franchising: A popular model for successful business expansion in India

Franchise is a motivating business opportunity that can lead to the foundation of a successful business empire. In a straight, one line definition, franchise is a marketing concept adopted by companies for business expansion. Where implemented, a franchiser licenses...

Luxury lingerie brand Wacoal firmly believes that innovation is the key to success

Wacoal, Japan’s No.1 lingerie brand, with a presence in 70 countries across the world started its operations in the year 1946. Known for its superior fit, quality and exceptional craftsmanship, Wacoal has over the years, metamorphosed into a global...

This year is Going to be the Year of the EBOs for us

After establishing the brand in the minds of the consumers through an effective advertising campaign Lavie the lifestyle brand from Bagzone Lifestyle Pvt. Ltd., is looking to expand exponentially through exclusive brand outlets pan India. Today Lavie stands at...

Lavie Opens a Store in Mumbai

Lifestyle brand, Lavie has recently launched its store at the Linking Road, Bandra. On this occasion Lavie also unveiled its monsoon collection which has a variety of new vibrant and peppy collection of bags, shoes and accessories. From totes...

Lavie Opens First Retail Outlet in Quest Mall, Kolkata

Lavie, fashion lifestyle brand, has opened its first exclusive store at Quest Mall, Kolkata. Spread over 534 sq. ft. of area Lavie houses a large variety of bags and footwear for women.Bags ranging from satchels, totes, shoulder bags, hobos...

Lavie opens flagship store in Mumbai

Lavie, an Indian handbags retailer, has launched its first flagship store at Infinity Mall II, Malad, Mumbai. Spread over an area of 425 sq. ft., the outlet houses a wide variety of handbags. Speaking on the occasion, Sandeep Goenka,...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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