Sandeep Mittal
Retail
Mix Modelling: Spend Where It Matters
The trouble with writing about mix modelling is that one can descend into cliché-land very quickly, end up stating the obvious over and over again. So let me very quickly put that obvious stuff behind me –this article is...
Retail
Cartesian Consulting to develop Al Tayer’s retail loyalty
Mumbai-based loyalty programme developer Direxions Marketing Solutions’ subsidiary Cartesian Consulting will partner with Dubai-based leading business conglomerate Al Tayer Group for marketing analytics for its retail loyalty program data.As part of this project, Cartesian will help Al Tayer get...
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Latest News
Retail Tracker 2024: 750+ stores opened, Rs 12,000 cr raised
The year gone by was one of expansions and fundraising for retailIndiaRetailing Insights:Â The Indian retail sector in 2024 saw...
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