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Sarang Panchal

Retail

Indians trust recommendations more than advertisements

Indiaretailing Bureau -
A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making ‘word of mouth’ advertising the most powerful tool.According to the recent Nielsen Internet survey, India ranks fourth among the...
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Digital Icon : Nitin Malhotra

With over 20 years of experience in the consumer goods industry, Nitin Malhotra is recognised for his expertise in...
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