Sarang Panchal

Indians trust recommendations more than advertisements

Indiaretailing Bureau - October 9, 2007

A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making ‘word of mouth’ advertising the most powerful tool.According to the recent Nielsen Internet survey, India ranks fourth among the...

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Latest News

Food ServicePTI - July 16, 2024

Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...

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Amazon India announces new product ranges, deals for Prime Day 2024

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