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The Invisible Influence: How Scent Marketing Shapes Brand Identity & Consumer Behaviour

Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...
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Blur India: Scaling clean beauty to new heights

The brand aims to achieve a revenue target of Rs 12–14 crore in the coming year by expanding its...
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