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Seiko India

Brands embrace AR to drive personalization, CX

As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscapeNew Delhi: Leading brands are increasingly leveraging Augmented...

Digital is the key for bridging the generation gap: Ulhas K Udayakumar, Seiko India

Ulhas K Udayakumar, E-commerce Head, Seiko India, shares how the heritage brand that introduced quart watches to the world is attracting new-age customers while maintaining its legacyNew Delhi: With over a decade of experience in the e-commerce realm, Ulhas...

The 4 factors important for Omnichannel success

Uniformity, product availability, customer understanding and last-mile logistics are the factors which determine the success of an omnichannel experienceNew Delhi: Fashion brands in India consider uniformity across channels, understanding customers, products and last-mile delivery to be the key factors that...

We sell Seiko only in the Seiko way: President & COO, Seiko India

Haute Horlogerie category watches have bounced back on the retail map with new designs and technology for the younger generation. But a spurt of smart watches in the market is really no threat to Haute Horlogerie - or high watchmaking...
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Birla’s daughter Ananya announces new beauty and cosmetics venture

Stating that the brands are built for the new age, Birla added that they will challenge conventions and redefine...
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