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Shakti Bhog

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

Packaged wheat flour category witnessing double -digit growth: IKON

The packaged wheat flour market in India is growing at a CAGR of 19% over the past three years and may likely to be double the current size by end of this decade, according to IKON Marketing Consultant’s latest...
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‘Gender Gap in the Business Correspondent Industry: Evidence from the Field’ by PayNearby & Grameen Foundation

The report highlights opportunities and barriers women encounter as they work towards financial independence through their business correspondents (BC)...
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