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Shalini Vij

Hang Out: An evolution in family entertainment

There was a time family entertainment meant dining together, watching a movie or visiting relatives. Children used to play out in the open – the only form of kids’ entertainment that was available. With rapid urbanization, climate change and...

The Future of the Indian Mall Industry: From shopping centres to FECs

Shopping centers are traditional destinations for families. However, retail by itself appears to no longer suffice as a draw for leisure experiences. Yes, families still come to traditional shopping centers to buy what they need, but new entertainment destinations...

Hang Out: Carving out space for families to bond

Gone are the days when movie complexes used to be the only form of entertainment in malls. Larger Family Entertainment Centres (FECs) are fast gaining acceptance across the country, becoming the new buzzword in the entertainment and leisure segments,...

Turning malls into profit centres with a dash of entertainment

The idea of adding major Family Entertainment Centres (FEC) has in malls been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. They substantially...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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