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Shankar Chowdhury

From Office-to-Crossfit: Brands actively tap the activewear market in India

Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well as the rising awareness of lifestyle concerns, people are getting more conscious about their fitness...
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How Sereko is carving a niche in Indian skincare market with psychodermatology

Founded in 2023, the D2C brand is now gearing up for product innovation, market expansion, and strengthening its retail...
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