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Sharad Walia

Gaining Traction: Women’s western wear in India

Sharad Walia, Brand Director, Park Avenue reveals how the western wear segment is getting traction and wider acceptance owing to an increase in disposable incomes, and more women joining the workforce.Tell us about the women’s western wear market in...

Transforming Customers Into Advocates: Defining the connected customer experience

Today’s Consumers are very demanding and selective. They want relevant, real-time and personalized interactions with retailers and brands and they don’t hesitate to abandon brands that fall short of their expectations.The retail landscape has fundamentally changed, and gone are...

Raymond's Park Avenue to reveal new identity in November

Raymond's Park Avenue, known for being stylish and innovative, is undergoing a major revamp. The brand will be revealing its new identity in November and reopening its first store in Delhi. Brand Director, Park Avenue Menswear, Sharad Walia told Indiaretailing's...

Parx wins the- Best Use of Social media in Marketing Award

Parx bagged the title of ‘Best Use of Social media in Marketing Award’, at the recently concluded Asia Retail Congress 2015. The award was conferred to them in recognition of its innovative and engaging twitter content during the FIFA World Cup...
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Nandini launches protein-infused idli-dosa batter for urban consumers in Karnataka

According to KMF, the batter will be available in two pack sizes and will be sold at milk parloursBengaluru:...
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